Premium tyres fitted at your door
Premium tyres are for drivers who put performance, safety and durability first. They are made with the latest technology for strong handling, braking and fuel efficiency, using advanced tread designs and high-quality materials.
Why choose premium
Premium tyres give exceptional grip in all weather conditions and a smooth, comfortable ride. They cost more, but their long life and enhanced performance make them a worthwhile investment if you drive often or in challenging conditions. You are investing in safety, reliability and the best possible driving experience.
What you are paying for
- Grip and braking
- Premium makers invest heavily in tread design and rubber compounds, aiming for strong grip and short stopping distances, especially in the wet. The tyre label grades wet grip so you can compare brands side by side.
- Tyre life
- Many drivers find premium tyres last longer, which spreads the higher price over more miles. How long any tyre lasts still depends on how you drive, your pressures and your alignment.
- Matching the car
- Many car makers fit premium tyres as original equipment. Replacing like for like keeps the handling the manufacturer set up.
- Comfort and noise
- Premium tyres are often quieter and ride more smoothly. The label shows a noise figure in decibels for each tyre.
Who premium suits
- Drivers who cover high mileage or spend a lot of time on motorways.
- Owners of powerful, heavy or performance cars, where grip and braking matter most.
- Anyone who drives often in the wet or in winter conditions.
- Drivers who want to replace the tyres their car came with like for like.
Premium brands we fit
We supply and fit Bridgestone, Continental, Dunlop, Goodyear, Michelin and Pirelli. We are an authorised dealer for Bridgestone and Continental.
Bridgestone tyresJapanese maker, founded in 1931.
Continental tyresGerman maker, founded in 1871.
Dunlop tyresA name dating to the late 1880s.
Goodyear tyresAmerican maker, founded in 1898.
Michelin tyresFrench maker, founded in 1889.
Pirelli tyresItalian maker, founded in 1872.
Not sure whether premium is right for you? Read our guide to premium vs budget tyres, or call and the fitter will talk it through.
Premium tyre questions
Are premium tyres worth the extra cost?
It depends on how much you drive and how. For high mileage, motorway driving, a powerful car or regular wet-weather driving, the extra grip and longer life often justify the price. For short, local trips, a mid-range or budget tyre may be enough.
Do you only fit premium tyres?
No. We fit premium, mid-range and budget tyres, and the fitter can explain the difference so you choose what suits you and your budget.
Should all four tyres match?
Tyres on the same axle should match, and many drivers choose to replace all four together. Our guide to what tyres you need covers when to replace two tyres and when four.
How do I compare premium tyres?
Use the tyre label, which grades fuel efficiency and wet grip and gives a noise figure. Our guide to tyre labelling explains it.